#6 Sales Certification Course w/ Mike

The feature is what it is. It's precise. It's what that specific thing is that's going to help them u in that in that desire that they have.

The benefit is what it does and it's specific. What is the specific benefit that matches that precise feature that they have told you that they want?

The proof over here is it's it's this is how you prove what it is that you're telling them.

You are always selling yourself. Well, this is where you sell yourself is right here.