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Agents urged to take more ‘nuanced’ approach to selling Hurtigruten

Travel Weekly
Travel Weekly
Casual
👁️ 176 views📅 2 years ago⏱️ 26:34
What This Creator Said
Creator RecommendsCabin / Ship TourCasual Creator
Northern_europe

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

we have been sailing on the Norwegian Coast for 130 years so it's a long history

we're seeing a big demand for touring, group travel themes specialist activity

it's open in the door for new people people that haven't engaged with us yet

we want to be more concrete so we want to just not say we will be serial mission in 2050

Creator's Tips & Advice

Agents should take a nuanced approach to selling Hurtigruten, focusing on the immersive experience rather than just the ship.
Target clients who want authentic, sustainable travel and are interested in touring and group travel.
Educate trade partners on the product's flexibility and year-round appeal beyond just Northern Lights.

Questions This Creator Answers

QWhat is unique about Hurtigruten's Norwegian coastal product?
QHow is Hurtigruten expanding its offerings beyond Northern Lights cruises?
QWhat is the trade strategy for selling Hurtigruten to new demographics?

Topics Covered

Sustainability3½ Happy BaconService Crew3½ Happy BaconPort Destination4 Happy BaconItinerary Route3½ Happy BaconValue Pricing2½ Happy BaconExcursions3 Happy BaconShip Condition2½ Happy BaconCrowd Capacity3 Happy Bacon

Port Highlights

Bergen3 Happy Bacon
Oslo3½ Happy Bacon
Svalbard4 Happy Bacon
Top: Shore excursions (themed: cultural, hiking, tasting)
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

‘We're seeing a big demand for touring, group travel... from a trade point of view it's opening the door for people that haven't engaged with us yet.’ Hurtigruten's Anthony Daniels and Hedda Felin speak to Lucy Huxley