Curated Conversation: Cruise Development for Destinations: Port Grading and Upgrading
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
know your target audience know which cruise line that you are talking to understand what motivates that cruise line
the more information the better is is probably the best way to put it out there
don't give up hope just because we don't put you on you know the itinerary for this year or next year
ports need to to keep in mind particularly if it's a new destination that we're booking two to three years in advance
Creator's Tips & Advice
🆕New to Cruising? This Creator Addresses:
Questions This Creator Answers
Topics Covered
Port Highlights
Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.
About our Bacon Score methodologyYouTube Video Description↓
Shannon McKee, President, Access Cruise, Inc. & Co-Founder, Zielia and partner in crime, Ioannis Bras, Project Leader, and Cruise Destination Developer, CEO Five Senses Consulting & Development present the fourth and final episode in the Cruise Development for Destinations series. In episode four, Chris Martin, Director, Port Operations at Holland America Group, discusses how to make your port attractive to a line, particularly if they have various vessels' classes and sizes. In this session, you'll learn: - SWOT Analysis for a Port & Destination - Port and destination performance evaluation and setting KPI's - Using Secret Shoppers - Port improvement projects and increasing visibility Tune in to make sure your destination is cruise ready and learn how to make a great impression.