Eddy Tannous Reveals: Rotana's Strategy for Operational Efficiency in the Middle East & Africa
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
Rotana is a brand that was born in the United Arab Emirates.
We are one phone call away from getting on a plane and going there and attending any meeting that we need to attend to support them.
We just joined the global hotel alliance, which just took our um loyalty program database from 800,000 to 33 million members worldwide.
We want to continue being the preferred hotel operator from this region also for this region and for the rest of the region beyond.
Questions This Creator Answers
YouTube Video Description↓
Eddy Tannous Reveals: Rotana's Strategy for Operational Efficiency in the Middle East & Africa We interview Eddy Tannous, COO of Rotana Hotel Management Corporation, live from the Future Hospitality Summit (FHS) in Madinat Jumeirah! Rotana, a brand born in the UAE 33 years ago, is revealing its ambitious strategy to maintain its legacy and compete globally. - Massive Loyalty Growth: Rotana recently joined the Global Hotel Alliance (GHA), which instantly boosted its loyalty program database from 800,000 to 33 million members worldwide. - Regional Strength, Global Mindset: Rotana is small enough to be reachable to its owners (just one phone call away) , offering a personalized partnership that major "tycoon brands" can't provide. - Expansion Focus: The brand, which currently operates and manages over 100 projects , sees humongous growth potential in Africa and promising expansion in Turkey and Eastern Europe. - Digital Revamp: They completed a full revamp of their website in 2025 and are embarking on a full rebranding exercise next year. Sustainability Mindset: Rotana is highly focused on sustainability, not just in the literal sense, but as a mindset and thought process that extends to working with suppliers and partners. FHS Experience: Adi praises FHS as one of the best forums in the region for investors and operators to have meaningful conversations in a "boutique setting". Hit the like button if you support regional brands with global ambitions! Subscribe for exclusive hospitality CEO interviews and industry insights! 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=kHTGim4NTGM Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #RotanaHotels #HotelTycoons #GlobalHotelAlliance #GHAlloyalty #FHSSummit #HospitalityCEO #UAETourism #AfricaExpansion #HotelStrategy #SustainableHospitality #FutureHospitalitySummit #HotelIndustry2025 #RegionalBrand #HospitalityGrowth #EcoFriendlyTravel 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld