Korea 2026: Explore Korea’s Nature, Culture & Wellness | Korea Tourism Insights with Sandra Mullard
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Korea has grown in popularity among Spanish visitor. uh last year about uh a bit more than um 55,000 uh tourist visitor came from Spain.
We want to promote Korea as um green destination. So Korea is a country with 70% uh of mountain.
We also want to promote Korea as a wellness destination. So you can for example stay in a temple in a Buddhist temple just to relax and to discover the Buddhist culture of Korean temples.
Families are our main target nowadays.
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YouTube Video Description↓
Korea 2026: Explore Korea’s Nature, Culture & Wellness | Korea Tourism Insights with Sandra Mullard Sandra Mullard, the Promotion Manager of the Korea Tourism Organization, conducted during the second day of the Four 2026 event. Sandra discusses Korea’s growing popularity as a travel destination, particularly among Spanish and Latin American tourists. She highlights the significant increase in Spanish visitors to Korea, attributing this rise to the global influence of Korean cultural content such as K-pop, movies, and skincare products. For the 2026 and 2027 tourism seasons, Korea aims to shift its marketing focus toward promoting itself as a green and wellness destination. Sandra emphasizes Korea’s abundant natural landscapes, including its mountainous terrain, national parks, and the scenic Jeju Island, which offer opportunities for hiking, cycling, and experiencing nature. Additionally, Korea wants to attract families by leveraging the appeal of Korean culture alongside outdoor activities. The tourism board is also targeting the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector by promoting Korea’s modern convention centers and group activities. Sandra mentions attending fairs like IBTM in Barcelona to boost Korea’s profile as a comprehensive destination for business events. The interview concludes with Sandra expressing enthusiasm for the ongoing event and appreciation for the opportunity to share Korea’s tourism strategies. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #KoreaTourism #VisitKorea #JejuIsland #KoreanCulture #EcoTourism #WellnessTravel #KPop #Travel2026 #KoreaTravelGuide #MICEtourism #FamilyTravel #KoreanTourismBoard #HikingInKorea 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld