Travel marketing during the coronavirus crisis

getting the sentiment right getting the tone of voice right and the kind of content you're going to put out there they're the real big challenges for all the marketing organizations

we've got some really really sophisticated market ears in this industry and I think we're showing the way forward to maybe other sectors

we're not working at full capacity on resource we've furloughed a number of people so my team my marketing expanded marketing team usually over 20 people and we're down to just five

the big problems that the industry faces is that this is a shock to the system for everybody and it's very very difficult to sell to a market that would probably love to buy but isn't in the position to do so at the moment