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Azamara Cruises' international sales chief targets growth from UK

Travel Weekly
Travel Weekly
✨Casual
πŸ‘οΈ 48 viewsπŸ“… 9 months ago⏱️ 20:11
What This Creator Said
Creator Had Mixed FeelingsCabin / Ship Tour✨Casual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

We're a small brand. We're four ships. We have the opportunity to be agile, nimble, easy to work with.

The UK is our second largest market. 90% of it is coming from our travel partners, which we are so incredibly proud of.

We want to elevate the voice of the UK.

Destination immersion elevated. That is our rally cry. That is our purpose.

Creator's Tips & Advice

βœ“Listen to travel partner feedback and act on it quickly.
βœ“Offer local call centers to improve conversion rates.
βœ“Create formal advisory panels for ongoing trade input.

Questions This Creator Answers

QHow is Azamara targeting growth from the UK market?
QWhat changes have been made to UK leadership and why?
QHow does Azamara plan to use travel partner feedback?

Topics Covered

Cabin Suite2Β½ Happy BaconValue Pricing2 Happy BaconPort Destination3Β½ Happy BaconBooking Process3 Happy BaconService Crew2Β½ Happy Bacon
How to read the Trip Bacon Score
Happy Bacon β€” creators loved this aspect
Sad Bacon β€” creators took issue with this
Meh β€” no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = β€œmeh”, 5 = β€œbacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description↓

Lucy Huxley speaks to the line's international chief sales officer David Siewers, who took on responsibilities for the UK and EMEA markets earlier this month after managing director David Duff left the business