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Clia forum: ‘There is so much pent-up cruise demand out there’

Travel Weekly
Travel Weekly
Casual
👁️ 17 views📅 5 years ago⏱️ 22:26
What This Creator Said
Creator RecommendsTips & AdviceCasual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

there is so much pent-up demand out there

the comeback is is stronger than the setback

people want joy in their life and they want depth of experience

cruising is going to be the strongest bounce back of all the sectors in the industry

Creator's Tips & Advice

Understand your database and customer propensity for purchasing
Use a two-track marketing approach: low-cost methods first, then more investment as demand returns
Focus on low-cost marketing and be ready for the second half of 2021
Use social content to engage with travel partners and guests cost-effectively
Understand cruise line cancellation policies to reassure customers

Questions This Creator Answers

QWhat is the current state of pent-up cruise demand?
QHow can travel agents prepare for the wave period?
QWhat changes can customers expect in the post-pandemic cruise experience?
QHow is the cruise industry communicating safety and reassurance?

Topics Covered

Safety Medical4½ Happy BaconBooking Process3½ Happy BaconValue Pricing3½ Happy Bacon
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

Lucy Huxley speaks to Celebrity Cruises’ Jo Rzymowska, Oceania Cruises’s Bernard Carter and Avalon Waterways’ Giles Hawke