Cruise Pioneers Episode 8 | Toward Zero-Emission Cruising Along the Norwegian Coast
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
Hurtigruten started with this quite a few years back with banning the use of or stopping the use of heavy fuel oils banning single-use plastics
we are now working on this last project which is related to coming up with a Hurtigruten ship or a passenger ship that can be operational on the Norwegian coast by 2030 with serum from zero net zero emissions
we've invested about 100 million euros in in taking three 30-year-old ships and making them sustainable by putting in batteries replacing engines hollow modifications to reduce resistance and thereby reducing fuel consumption and emissions
we need to look at other areas than what we've been kind of predominantly looking at previously to develop our industry in the right direction
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Port Highlights
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About our Bacon Score methodologyYouTube Video Description↓
In this episode of Cruise Pioneers, host Birgit Liodden is joined by Gerry Larsson-Fedde, Chief Operating Officer at Hurtigruten Norway, to explore the cruise line’s bold vision for a net-zero future. With over 40 years in the maritime industry, Gerry brings deep experience and personal commitment to sustainable innovation. Together, they dive into Hurtigruten Norway’s pioneering initiatives, from hybrid legacy vessels and shore power integration to the ambitious Sea Zero project—developing a low-emission passenger ship for the Norwegian coast by 2030. Gerry shares real-world insights into overcoming infrastructure bottlenecks, electrification challenges, and the importance of energy reduction, no matter the fuel of the future. The conversation also spotlights the power of collaboration with startups and innovators—how Hurtigruten Norway partners across the value chain to test bold ideas, from sail-assist technologies to circular food waste solutions. Gerry also reflects on the future of maritime talent, urging the industry to embrace fresh thinking and sustainability-driven mindsets.