Dolomites to Seaside | Authentic Travel & MICE Tourism at FITUR 2026 with Raffaella Zaccai

Dolomites to Seaside | Authentic Travel & MICE Tourism at FITUR 2026 with Raffaella Zaccai Raffaella Zaccai from promourismo FVG, who discusses the tourism landscape of her region at FITUR 2026. Rafaela highlights the unique appeal of her area, emphasizing how visitors can experience a diverse range of attractions within a short span of time—traveling from the Dolomites and Alps to the seaside, surrounded by UNESCO heritage sites, quaint villages, and cities of art. She notes that many tourists are drawn to the authentic, lesser-known parts of Italy beyond the major cities, with a strong interest in cultural itineraries and outdoor activities such as hiking and cycling. The region attracts a significant number of visitors from both Italy and abroad, particularly from German-speaking countries, Eastern Europe, and the United States. To boost tourism, promourismo FBG employs a comprehensive marketing mix, focusing on B2B fairs, workshops, and familiarization (fam) trips to encourage trade operators to promote the destination. Additionally, the tourism board supports the region as a MICE (Meetings, Incentives, Conferences, and Exhibitions) hub, offering tailored events, team-building experiences, and services for groups of varying sizes. Overall, the region is gaining recognition as a hidden gem with versatile tourism offerings. Raffaella Zaccai insights at FITUR 2026 paint a picture of a vibrant, multifaceted Italian region that leverages its natural beauty, cultural richness, and strategic marketing efforts to attract both leisure and business tourists. The region’s ability to offer diverse experiences—from heritage tours to outdoor adventures and MICE events—makes it a compelling destination on the international stage. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #ItalyTravel #Dolomites #UNESCOHeritage #MICEtourism #TravelItaly #FER2026 #HiddenItaly #CulturalItineraries #OutdoorActivities #TradeFair #Promourismo #TravelPR #Tourism2026 #travel2026 #travelandtourworld #travel #traveltech 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld