Durban constantly improving its MICE industry: James Seymour
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
Durban constantly improving its MICE industry
Africa's best Convention Center the durman ICC has been rated on 12 occasions by the World Travel awards
business events stimulates Leisure tourism as well
digital realm is definitely impacting on congresses in a very positive way
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In the recently concluded AIME Melbourne, James Seymour, the CEO of Durban KwaZulu-Natal Convention Bureau spoke to Travel and Tour World regarding the plans of 2014 and the accelerating trend of business events industry in Durban and South Africa as a whole. In this candid interview with Travel and Tour World, Mr. Seymour unfolds the innovative plans and the marketing strategies of KwaZulu-Natal Convention Bureau along with the future strategies of Durban MICE industry. He describes how Durban is keeping up the pace of digital marketing and offering facilities to the global business travelers and MICE planners. The improvement of the MICE industry in South Africa has benefitted the tourism industry as well. Mr. Seymour asserts the future developments in the industry in this exclusive interview at AIME 2014.