Hotel Investment Trends 2024: Luxury, Sustainability & Tech with Alsotel CEO
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
Luxury it's every time more difficult because the returns are more difficult to achieve and asset prices have gone up.
We are going into the select service into the functional convenient type of properties because most of the money that has been invested in the Iberian Peninsula over the last 10 years has been either in very big resorts repositioning three to four star, four star to luxury or luxury.
We try and do both. For example, in the last asset that we opened, we developed or operate, you know, it's a lead gold asset.
We push them very hard to see what they're doing with uh uh artificial intelligence, technology optimization, etc., etc.
Creator's Tips & Advice
Questions This Creator Answers
YouTube Video Description↓
Hotel Investment Trends 2024: Luxury, Sustainability & Tech with Alsotel CEO Spain’s hotel industry has undergone a $500 million transformation in the last decade—but where is the smart money going now? 💼🏨 In this exclusive interview from a major hospitality summit, we sit down with Horacio Alcala, CEO of Alsotel, to uncover the future of hotel investment in Spain and Portugal. Discover why luxury is getting harder to justify, why select-service hotels are the new focus, and how sustainability is being driven from the inside out—not just for certifications. As the European hospitality landscape undergoes a massive transformation, local expertise is more valuable than ever. With over half a billion euros in investments, Alsotel is at the forefront of renewing the destination through strategic hotel redevelopments. Discover their upcoming luxury palace project in Portugal—featuring 130 hotel rooms and 30 branded residences—and their unique strategy in Spain, which focuses on high-quality functional properties. Horacio also shares how Alsotel is leading the industry in sustainability through innovative practices, such as using materials made from reclaimed fishing nets, and their push for AI technology in hotel management. What’s the smarter play in 2024: doubling down on luxury or pivoting to select-service and sustainability? Share your perspective in the comments below! 💬 If you're in hospitality, real estate investment, or travel business development, LIKE this video 👍, SUBSCRIBE for more high-level industry interviews 🔔, and hit the bell for updates. 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #Alsotel #HotelInvestment #SpainTourism #PortugalLuxury #HospitalityTech #SustainableHotels #IberianPeninsula #TravelBusiness #HotelRedevelopment #TravelAndTourWorld #SpainTravel #SustainableHotels #LuxuryTravel #HotelDevelopment #PortugalRealEstate #ESG #HotelTech #InvestmentStrategy #CEOInsights #IberianPeninsula #Hospitality #RealEstate 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld