How Royal Caribbean Is Using Influencers To Sell Cruises #cruiseship #royalcaribbean
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Royal reached out. I don't know how they kept it quiet. They really It was really I didn't hear anything about it.
They went out and got 500 or more of the biggest social media influencers they could find across all the different platforms.
It's reported that these people were paid that they had all their transportation was covered, their accommodations were covered, their all their cruise fair, everything on board was covered.
I can see where Royal Caribbean's coming from. I can see what they're thinking.
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Royal Caribbean employed a significant influencer marketing strategy to promote its new cruise ship, the Star of the Seas. Who was invited? Royal Caribbean invited a diverse group of established lifestyle influencers outside of the cruise industry that are popular on platforms like TikTok, YouTube, and Instagram. The cruise line reportedly had 500+ paid influencers outside of the cruise industry on board. Note: I want to clarify that there were travel agents and travel advisors on the ship but their numbers were far lower than a normal inaugural cruise. Also cruise vloggers don’t get free cruises. I’m sure there were many onboard the Star of the Seas. https://youtu.be/eQBVWdaUwOE?si=fDdD8eqOXDZpOoB0 https://youtu.be/mYKkGHckmzs?si=XXN_BpjV_62vIyfg https://youtu.be/eQBVWdaUwOE?si=WqxDX6dVZcGYXqgb #staroftheseas #royalcaribbean #cruise #cruiseship #influencer