Katy Button’s Vision for Net-Positive Hospitality | FHS 2025 Sustainable Travel

Katy Button’s Vision for Net-Positive Hospitality | FHS 2025 Sustainable Travel In this insightful interview with Katy Button, Net Positive Innovation Lead at the World Sustainable Hospitality Alliance, she discusses how the hospitality industry can transition from negative environmental impacts to creating a net-positive impact for the planet, nature, and people. Hosted at the Future Hospitality Summit (FHS) 2025 in Saudi Arabia, Katy shares her vision for sustainable and regenerative practices that are changing the landscape of global hospitality. Button explores the concept of net-positive solutions, emphasizing the importance of integrating sustainability into every phase of hospitality development. She provides examples such as the Red Sea Global project, a groundbreaking initiative that is embedding environmental and community-focused principles into the heart of Saudi Arabia’s tourism development. Katy also discusses how leaders in the hospitality sector can drive change by embracing regenerative economics and creating value for local communities while minimizing their environmental footprint. By fostering a culture of sustainability, hospitality brands can contribute to a future where tourism is not only responsible but restorative. Join us as Katy Button elaborates on the frameworks and strategies that hospitality leaders can adopt to navigate the complexities of climate change and create a lasting, positive legacy for future generations. 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 1.5 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=W35LMyN00Y Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. #netpositive #sustainablehospitality #regenerativetourism #fhs2025 #WorldSustainableHospitalityAlliance #SaudiArabiaVision2030 #climatechange #RedSeaGlobal #hospitalityinnovation #travelnews #travel2025 🔗 Website Link Visit us: https://www.travelandtourworld.com/ 📬 Contact & Social Links 📌 Facebook: https://www.facebook.com/ttwemagazine 📌 LinkedIn: https://www.linkedin.com/company/travel-and-tour-world 📌 Instagram: https://www.instagram.com/travelandtourworld 📌 YouTube: https://www.youtube.com/user/TravelAndTourWorld