Tourism New Zealand's Enchanting Presence at IMEX Frankfurt 2025

#TourismNewZealand #imexfrankfurt2025 #PenelopeRyan #hobbiton #sustainableevents #miceindustry #businessevents #newzealandtourism #ConferenceVenues #eventplanning Join Us for an Exclusive Insight with Penelope Ryan at IMEX Frankfurt 2025 Dive into the vibrant world of business events and destination marketing in our exclusive interview with Penelope Ryan, the Global Manager of Business Events at Tourism New Zealand. Speaking live from IMEX Frankfurt 2025—one of the world’s premier trade shows for meetings, incentives, conferences, and exhibitions (MICE)—Penelope shares compelling insights into how New Zealand is transforming the global events landscape. From the heart of Frankfurt, New Zealand’s presence at IMEX was both visually and strategically captivating. The centerpiece? A life-sized Hobbit Hole, bringing the magic of Hobbiton and the cinematic legacy of Middle-earth to Europe. This unique exhibit wasn’t just a photo opportunity—it was a symbol of New Zealand’s commitment to delivering memorable, immersive experiences that reflect the nation's rich storytelling heritage and unmatched natural beauty. Alongside this, a curated Hobbiton-themed marketplace in the Hosted Buyer Lounge allowed delegates to experience Kiwi hospitality, or manākitanga, firsthand. But New Zealand’s IMEX showcase went far beyond aesthetics. Sustainability took center stage as Penelope detailed how the country is embedding eco-conscious values into the fabric of every event it hosts. New Zealand’s state-of-the-art convention centres—like Te Pae Christchurch, Tākina Wellington, and the NZICC in Auckland—have been purpose-built with sustainability in mind. Te Pae, for example, is the first of its kind to achieve carbon net-zero accreditation, setting a powerful benchmark for environmentally responsible venues worldwide. The country is also leveraging technology to elevate the delegate experience. With cutting-edge AV systems and customizable, tech-enabled event spaces, organizers can tailor every detail to their attendees' needs. Meanwhile, New Zealand’s Qualmark program ensures tourism operators adhere to globally recognized sustainability standards, empowering event planners to make environmentally sound decisions with confidence. Penelope also highlights growing source markets like Asia and North America, bolstered by expanding flight routes and strong industry synergies. She underscores how New Zealand’s compact geography offers rich, contrasting experiences—from indigenous culture and outdoor adventure to world-class education and innovation—all within a short distance. As global trends continue to favor destinations that provide depth, meaning, and environmental stewardship, New Zealand stands out not just for its scenery but for its holistic approach to sustainable business events. Whether you're planning an incentive retreat, an association meeting, or a large-scale conference, New Zealand promises an unforgettable journey from welcome to farewell. Don’t miss this compelling conversation that outlines the future of MICE tourism and showcases how New Zealand is setting the global standard. Watch now to experience the full story behind Tourism New Zealand’s powerful presence at IMEX Frankfurt 2025. TTW is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 1.5 millions industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Follow us on Facebook: https://www.facebook.com/ttwemagazine Connect with us at LinkedIn: http://www.linkedin.com/company/travel-and-tour-world Follow us on Instagram: https://www.instagram.com/travelandtourworld https://www.youtube.com/user/TravelAndTourWorld