Treema AI CEO on Automating SOPs, Digital HQs & The Future of Hotel Operations

Treema AI CEO on Automating SOPs, Digital HQs & The Future of Hotel Operations We interview Gleb Mykhailov, Founder and CEO of Treema AI, live on Day 3 of the Future Hospitality Summit (FHS) 2025 in Dubai! Gleb introduces Treema AI's mission to build a "digital headquarters for hospitality" and discusses why AI is the next unavoidable industry wave, citing the fate of Nokia. - Economic Sustainability: Treema AI is focused on economical and operational sustainability in hospitality, rather than "green" sustainability. - Digital HQ: The company is building a digital headquarters that connects and covers the full operational journey, acquisitions, and analytics. - The SOP Problem Solver: The inspiration came from the 10-year struggle of hoteliers who wanted to automate complex Standard Operating Procedures (SOPs) (e.g., evening/morning checklists) documented in piles of physical papers. - AI as Supervisor: AI opens the ability to build deep, multi-step actions that can act and think instead of people, supervising tasks and processes outlined in SOPs. - Three Human Touchpoints: Hospitality is all about human connection, focusing on three main touchpoints: Guest-Hotel Service, Property-Serving Staff, and Hotel-Service Providers (like taxis and deliveries). The "last mile of service delivery" must remain human. - The Nokia Lesson: Gleb emphasizes that while AI adoption is ongoing and faces challenges, it is the next inevitable stage for the industry, warning the fate of companies like Nokia that didn't believe in change. Hit the like button if you think AI will save time for human connection! Subscribe for the latest travel tech and hospitality innovation insights! 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #SmartHospitality #AIforTourism #TechDrivenHospitality #AIforHotels #InnovativeHospitality #SustainableTech #AIinTourism #HotelTechSolutions #AIforGuestExperience #HotelTechInnovation #DigitalInnovation #AIandSustainability #HospitalityDisruption #NextGenHospitality #AIEnhancedOperations #AIinTravelTech #DigitalTransformationInHotels #TechForGoodHospitality #AIandAutomation #FutureofTravelTech 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld