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Webinar - Diversifying the Cruise Industry

Seatrade Cruise
Seatrade Cruise
✨Casual
πŸ‘οΈ 422 viewsπŸ“… 3 years ago⏱️ 34:46
What This Creator Said
Creator RecommendsTips & Advice✨Casual CreatorSponsored

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

diversity drives business and in the sense that diverse Workforce creates a better workplace

representation it is good we all we all know and we all agree that but it can't just be representation for reconciliation's sake

allyship is so important and the way you can support is endless

diverse leadership helps provide solutions by getting away from making the same decisions

Creator's Tips & Advice

βœ“Partner with indigenous and people of color companies to bring underrepresented stories
βœ“Tap into local tourism and university systems for authentic historical narratives
βœ“Ensure diversity initiatives are organic and not forced

Questions This Creator Answers

QHow does diversity drive business in the cruise industry?
QWhat is the importance of representation in marketing?
QHow can diverse leadership provide solutions to cruise industry issues?

Topics Covered

Diversity Business2Β½ Happy BaconRepresentation Marketing1Β½ Happy BaconAllyship2 Happy BaconPort Destination2 Happy BaconExcursions1Β½ Happy Bacon

Port Highlights

Barbados2 Happy Bacon
Southampton2Β½ Happy Bacon
St. Vincent1Β½ Happy Bacon
How to read the Trip Bacon Score
Happy Bacon β€” creators loved this aspect
Sad Bacon β€” creators took issue with this
Meh β€” no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = β€œmeh”, 5 = β€œbacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description↓

On the occasion of black history month, join a panel of industry executives as they discuss Diversifying the Cruise Industry. Not to be missed, this dynamic panel discuss why diversity is so important to cruise and the integrity of diverse leadership in making decisions that will drive your business forward. The panel delve into the the priority and pitfalls of increased representation of travellers of colour and so much more. Helping to shed light on what inclusion looks like in the industry and how players around the industry can help facilitate a more inclusive future for cruise. Moderated by Natasha Bynoe Chief Executive Officer, The African Diaspora Institute of Cultural Exchange and Historical Research (C.E.H.R) - she met with Anders Lindstrom, Head of PR & Communications, the Americas at Hurtigruten Group and Odette McFarlane, Director Home Port Operations Carnival UK - to bring you this paramount discussion.