Boosting Spanish Tourism in Czech Republic | New 2026 Strategy to Explore Beyond Prague

Boosting Spanish Tourism in Czech Republic | New 2026 Strategy to Explore Beyond Prague Marketa Leheckova, director of Tech Tourism Spain, conducted during the FITUR 2026 event. Marketa discusses the new strategic approach adopted by the Czech tourism board to attract more Spanish tourists beyond Prague, emphasizing the promotion of various Czech regions. Historically, over 90% of Spanish tourists visit Prague exclusively, but the new campaign aims to diversify their experience by highlighting other regions such as South Bohemia, North Moravia, East Bohemia, and cities like Brno and Pilsen. The Czech Republic offers excellent infrastructure, including hotels and train connections, making these regions accessible and attractive for Spanish visitors. Marketa also mentions their participation at FITUR 2026 with a new stand and brand strategy, featuring the slogan “Feel Free,” which encapsulates the wide range of activities available in the Czech Republic, including cultural experiences, gastronomy, and active tourism. Special attention is given to Pilsen, known for its original beer experience, which was awarded “Best Beer Experience in the World” in 2025. The interview touches on the importance of the Spanish market, which ranks tenth among the source markets for Czech tourism, with neighboring countries like Germany, Poland, and Slovakia being the main contributors. Regarding MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, Marketa acknowledges its importance but notes that the Czech MICE Bureau handles this sector directly, suggesting that inquiries should be directed there. Overall, the focus remains on expanding Spanish tourist flows into Czech regions outside Prague, leveraging the country’s diverse offerings and strong infrastructure. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #CzechTourism #SpanishTourists #TravelCzechRepublic #VisitCzechRegions #FUR2026 #CzechGastronomy #ActiveTourism #TourismStrategy #PilsenBeerExperience #ExploreCzechia 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld