CzechTourism Reveals Plans to Boost Business Events

#CzechTourism, #IMEX2025, #MICEindustry, #BusinessEvents, #SustainableTourism, #PragueEvents, #TravelTrends, #EventProfs, #GlobalMeetings, #CzechRepublicTourism At IMEX 2025 in Frankfurt, Tereza Hofmanová, Director of Product Management at CzechTourism, revealed a dynamic and future-forward roadmap for promoting the Czech Republic as a leading destination for international business events. Representing the national tourism organization, Hofmanová emphasized the agency's commitment to positioning the country—not just Prague, but its regional cities as well—as key players in the global MICE (Meetings, Incentives, Conferences, Exhibitions) industry. CzechTourism works hand-in-hand with 14 regional convention bureaus across the country, building capabilities and ensuring smaller cities are equipped to host world-class events. The agency’s approach centers around collaboration, knowledge exchange, and regional empowerment. This includes offering educational workshops, stakeholder training, and assistance with international bidding processes. While Prague remains the flagship hub, growing interest in cities like Brno, Ostrava, and Pilsen highlights CzechTourism’s broader national vision. Tereza shared that IMEX 2025 is a critical platform for connecting with global partners and showcasing new initiatives. With a brand-new booth and the participation of 25 Czech industry partners—including top hotel brands and venues—the event is already generating tangible outcomes. Beyond business events, CzechTourism also supports sporting events in partnership with the Czech National Association of Sport. These efforts reflect the organization’s commitment to growing the Czech Republic’s international profile and enhancing its event-hosting infrastructure. Key future plans include participation in IMEX America and IBTM Spain, as well as focused workshops in Europe, the US, and Latin America. Sustainability also stands at the forefront, with increased efforts to integrate eco-friendly practices across the Czech event industry. CzechTourism’s “Tech Oven Draw Inspirational Afternoon” will bring together intellectuals and innovators to discuss emerging trends, technologies, and sustainable growth in the business tourism space. Ultimately, CzechTourism’s strategy is built on partnerships, innovation, and education. Through cross-regional knowledge sharing and global engagement, the Czech Republic is carving out a powerful space in the international business events market. With eyes set on long-term growth and responsible tourism, the agency is ensuring that the Czech Republic continues to rise as a world-class MICE destination in 2025 and beyond. TTW is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 10.5 millions industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Follow us on Facebook: https://www.facebook.com/ttwemagazine Connect with us at LinkedIn: http://www.linkedin.com/company/travel-and-tour-world Follow us on Instagram: https://www.instagram.com/travelandtourworld https://www.youtube.com/user/TravelAndTourWorld