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Dnata boss: ‘In any normal world we wouldn’t have needed to merge Gold Medal Agents and Travel 2’

Travel Weekly
Travel Weekly
Casual
👁️ 60 views📅 5 years ago⏱️ 36:15
What This Creator Said
Creator Had Mixed FeelingsTips & AdviceCasual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

in any normal world it we wouldn't have needed to do it they were both highly profitable businesses

we gave it a quite a significant haircut so because what you don't want to do is is do one round and then do a second round

optimism isn't a strategy right you can't you can't just sit there and hope

we've had a really really um at the start of it we were having really good success in terms of rebookings

Creator's Tips & Advice

Over-communicate in a crisis with weekly updates and offers
Take a consultative, nuanced approach with trade partners rather than blanket offers
Plan for brochure printing but match to market demand with mini logs

Questions This Creator Answers

QHow has dnata Travel Europe responded to the COVID-19 crisis?
QWhat are the operational changes after merging Gold Medal Agents and Travel 2?
QWhat is the outlook for travel demand and agent partnerships?

Topics Covered

Booking ProcessMehValue PricingMeh
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

Lucy Huxley speaks to dnata Travel Europe’s Lisa McAuley