"Events sector's key opportunity: recognition for impactful benefits beyond tourism"

In an exclusive interview at IBTM World 2023 in Barcelona, Virginie De Visscher, the Executive Director of Business Events at Destination Canada, shed light on the pivotal role of the events sector and its vast potential beyond the immediate impact on tourism. De Visscher emphasized that the events sector holds a substantial opportunity to amplify its recognition by highlighting the myriad benefits it brings to diverse communities. Beyond being a catalyst for tourism, events contribute significantly to economic development, knowledge exchange, and cultural enrichment. De Visscher expressed the need for the industry to underscore its broader societal impacts, positioning it as a driver of positive change. The interview delved into Destination Canada's commitment to fostering a collaborative and sustainable events landscape. De Visscher outlined strategies to showcase Canada as a premier destination for business events, leveraging its unique offerings, from world-class venues to stunning landscapes. As the Executive Director, De Visscher shared insights into Destination Canada's initiatives aimed at attracting international events that align with the country's values of inclusivity and innovation. She stressed the importance of strategic partnerships and collaborations to propel the events sector forward. This exclusive interview with Virginie De Visscher illuminated the vision and efforts of Destination Canada to position the events sector as a multifaceted industry with far-reaching positive impacts. By championing the recognition of these broader benefits, the events sector can truly distinguish itself and unlock new opportunities for growth and societal advancement. Travel And Tour World is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 5,000,00 industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry.