Maria Oriani on Promoting Colombia as a Top MICE Destination | ProColombia at IBTM 2025

Maria Oriani, ProColombia: Colombia’s Rise in MICE & Business Events | IBTM Barcelona Maria Oriani Urcos, Head ofMICE Meetings Industry at ProColombia, shares how Colombia is positioning itself as a resilient, authentic, and diverse destination for international business events and meetings. ProColombia promotes six distinct regions, each offering unique experiences and business opportunities, attracting visitors and corporate groups from around the world. The country is experiencing rapid growth in congresses, corporate meetings, and incentives, with 11 convention bureaus nationwide to support event organizers and delegates. At IBTM Barcelona, ProColombia brings 15 partners—venues, hotels, and destinations—to showcase Colombia’s evolving business ecosystem and network, making it a top emerging destination for MICE (Meetings, Incentives, Conventions, Exhibitions). Maria emphasizes Colombia’s transformation, hospitality, and business-friendly environment, inviting global planners to experience the country’s beauty and potential firsthand. 🤝 IBTM Experience: IBTM World is a very important trade show where ProColombia and its 15 partners (venues, hotels, destinations) meet new and returning clients. They've seen new countries come to visit Colombia for the first time, as well as those wanting to explore new regions. The invitation is clear: "Welcome to Colombia, the country of beauty," where visitors can feel at home and in a familiar environment while doing business. Watch now to discover the next major MICE destination in South America! Hit like and subscribe for more exclusive MICE and travel industry insights! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #ProcColombia2025 #MICEColombia2025 #ColombiaBusinessEvents #IBTM2025Colombia #IncentiveTravelColombia #CorporateMeetingsColombia #ColombiaTourism2025 #MICEsectorColombia #BusinessTourismColombia #LatinAmericanDestinations2025 #ColombiaIncentives2025 #CongressesInColombia2025 #TourismPostPandemicColombia #MeetingsIndustryColombia #ColombiaBusinessEvents #ProColombia2025 #EmergingDestinationColombia #ColombiaMICEIndustry #IBTMBarcelona2025Colombia #BusinessEventsColombia2025 #MariaOrianiColombia #ConventionBureausColombia #WorldCongressesColombia #CountryOfBeautyColombia 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld