Norway's New Travel Strategy: Beyond the Fjords & Northern Lights | Visit Norway Interview
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
we are focusing, of course, uh, on our beautiful Fiors and, uh, the Aurora Borealis, the Northern Lights
it's also important for us to talk about the Norwegian culture uh, and uh, all the add-ons that you have when you're visiting us
many people coming in the summertime then they go for the fjord area because they have heard about the beautiful Norwegian fjords
the tourists coming in the winter time they are seeking the Aurora experiences which you have to travel up north to see
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YouTube Video Description↓
Norway's New Travel Strategy: Beyond the Fjords & Northern Lights | Visit Norway Interview We're live on Day 2 of ITB Asia 2025 with Ingunn Sakshaug, a market and travel trade specialist from Visit Norway! Ingunn Sakshaug discusses Norway's strategy to promote its stunning destinations and the shift toward sustainability. Explore the breathtaking beauty of Norway as promoted at ITV Asia 2025 with insights from Ingun, a market and travel trade specialist from Visit Norway. Learn why Norway is a top travel destination for Asian tourists, focusing on its iconic fjords including the world’s longest fjord, and the mesmerizing Northern Lights. Discover exciting activities like husky safaris and snow piling in winter, and how Norway is encouraging travelers to stay longer and explore sustainably. This video provides a deep dive into Norwegian culture, travel experiences, and eco-friendly tourism trends for 2025. Main Attractions: Promotion focuses heavily on the beautiful Fjords (Norway has five, with Sognefjord being the longest in the world ) and the Aurora Borealis (Northern Lights). Winter: Travelers seek Aurora experiences in the north, along with activities like husky safaris and snowmobiling. Sustainability & Slow Travel: Norway's strategy is focused on encouraging tourists, especially those traveling far from Asia, to spend more time in the country. The goal is to reduce their environmental footprint by staying longer, engaging in more activities, trying local food, and spreading out to new destinations that offer similar experiences to the famous ones. Watch now to discover the magic of Norway! Like and subscribe for more exclusive travel and tourism insights! 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=kHTGim4NTGM Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #visitnorway #NorwegianFjords #NorthernLights #SustainableTravel #HuskySafari #EcoTourism #TravelNorway2025 #ITVAsia2025 #WinterTravel #SlowTravel #SustainableTourism #ITBAsia2025 #NorwayTravel #AuroraBorealis #Fjords #AuroraHunting #Norway #TravelGoals 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld