P&O Cruises is Southampton Football Club’s new Principal Partner
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Creator's Key Takeaways
Two iconic organizations rooted in the same place, moving forward together.
Now we take our next steps with PNO Cruises as the new principal partner of Southampton Football Club.
From the city for the city.
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Our partnership with Southampton FC is entering an exciting new chapter. For the 2025/26 football season, P&O Cruises is proud to become the Principal Partner of the club. That means we’ll be front and centre on the men’s and academy team shirts - and continuing as Official Sleeve Sponsor for the women’s team! But this partnership is about far more than just logos on shirts. It’s about shared pride, real passion and a deep connection to the city we both call home. Together, we’re committed to making a difference on the pitch, in the community and even beyond the horizon. We’re also honoured to be the headline sponsor of the Saints Foundation, the club’s official charity. Their mission to level the playing field in health, education, gender equality and employability in Southampton perfectly aligns with our values - and we’re here to support every step of the way. This is just the beginning. As our partnership grows, we’ll be creating new opportunities for P&O Cruises guests and Saints fans to connect with the club - whether that’s through local events, community projects, or fun experiences at sea. From the city, for the city 💙