Seatrade Cruise Talks: Powering Up Your Destination's Story Part 1
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
we're going to talk a bit to you about stories and how you use stories as a design system
the first long lever is is your guess and the pro tip here to think about is maybe in what comes next they're not exactly who you think they are
great destination brands always tell intentional stories that connect your destination your your reason for being with your guests reason for caring about you
perceived safety narrative is different than clinical activity they're both valuable but but a perceived safe narrative is critical
Creator's Tips & Advice
Questions This Creator Answers
Topics Covered
Port Highlights
Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.
About our Bacon Score methodologyYouTube Video Description↓
Tune in for the recording of this live workshop held during Seatrade Cruise Virtual at the beginning of October. Identify how to activate your destination's distinctive story with Bob Allen, Chief Storytelling Officer of IDEAS. This session will help stakeholders harness their distinctive brand narrative's power to engage cruise, fly-in, and resident audiences. Part 1 of this 2 part workshop series introduces you to storytelling and guides creative inspiration as you begin your destination story.