The 2032 Olympics is Coming to Australia | IMEX Frankfurt 2026 | Robin Mack & Sally Cope
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
2032 is an exciting year for us in Australia as well because that's when we'll be hosting the Olympics and parolympic games in Brisbane.
We have 30 delegates on our stand from 19 organizations around Australia. They're showcasing the worldclass tourism product that's out there.
We've been running the program since 2018 and in that time we have had 221 wins worth 1.5 billion to the visitor economy.
It's our wide openen landscapes that really inspire big thinking. It's um the unique destinations, quality, worldclass infrastructure and value for money.
Creator's Tips & Advice
Questions This Creator Answers
YouTube Video Description↓
Welcome to an exclusive interview at IMEX Frankfurt 2026! We sit down with Robin Mack, Managing Director of Tourism Australia and Sally Coe, Executive General Manager of Business Events Australia to discover how Australia is positioning itself as the world's most reliable, sustainable and exciting business events destination — backed by the 2032 Brisbane Olympics, Rugby World Cup 2027 and a $1.5 billion bid fund program! 🎯 What's covered in this video: ✅ How Business Events Australia brought 30 delegates from 19 organizations to IMEX Frankfurt — showcasing a true Team Australia approach ✅ Why Australia's bid fund program has achieved 221 wins worth $1.5 billion to the visitor economy since 2018 ✅ How the bid fund has been extended to 2032 — aligning perfectly with the Brisbane Olympics and Paralympic Games ✅ Why the 2032 Brisbane Olympics is a once in a generation opportunity to showcase Australia to the world ✅ How Rugby World Cup 2027, T20 Cricket and Football World Cup are creating massive opportunities for business events ✅ The exciting new Green Is Our Gold initiative — showcasing Australia's world class sustainability performance ✅ Why every Australian convention centre is EarthCheck certified — setting the global sustainability standard ✅ How Australia's wide open landscapes, unique destinations and world class infrastructure inspire big thinking ✅ Why no hidden taxes and no tipping make Australia exceptional value for money for event planners ✅ How Indigenous storytelling and cultural experiences create unforgettable business event programs ✅ Why Australia's Tourism 2035 strategy is positioning the country as the ultimate long term business events destination 🔍 Whether you're a MICE planner, event organizer, corporate travel manager, sustainability advocate or planning your business event, this video is packed with insights on Australia business events, Brisbane Olympics 2032, Green Is Our Gold sustainability, Rugby World Cup 2027 and the future of MICE tourism in Australia 2026! 📍 Filmed at IMEX Frankfurt 2026 | Germany 🔔 Subscribe for more Australia MICE insights, business events guides and sustainable tourism updates! [Business Events Australia 2026, Brisbane Olympics 2032, Green Is Our Gold Australia, IMEX Frankfurt 2026, Australia MICE destination, Rugby World Cup Australia 2027, sustainable business events, EarthCheck certified Australia, Tourism Australia 2026, Australia bid fund program, T20 Cricket World Cup Australia, convention centres Australia, Indigenous Australia experience, value for money Australia, safe travel destination, Australia Tourism 2035, unique destinations Australia, incentive travel Australia] #businesseventsaustralia #brisbaneoklympics2032 #greenisOurgold #australiamice #rugbyworldcup2027