The JTB Advantage: CEO Eijiro Yamakita on Regional Travel, Wellness Tourism & Post-COVID Growth

The JTB Advantage: CEO Eijiro Yamakita on Regional Travel, Wellness Tourism & Post-COVID Growth We interview a board member of UN Tourism live from the Torise event in Riyadh, Saudi Arabia. Torise, held for the first time in Riyadh, attracted global attention1. The discussion centers on the future of tourism and the unique opportunities and challenges facing Japan. - Diverse Destinations: Japan is a large country with significant seasonal differences and varied local cultures, festivals, and food from north to south. It offers the experience of multiple destinations in one trip. -The Collaboration Challenge: Currently, most visitors limit their travel to Tokyo and Osaka. The challenge for Japan is to collaborate across all regions to introduce and promote these diverse, lesser-known areas to the world. - Sustainability Focus: Sustainability is a crucial topic for tourism. Japan is not only focused on reducing the CO2 offset but also tackling food loss. - Wellness Tourism: A key part of the sustainability strategy is focusing on the well-being of people and promoting wellness tourism. The speaker praised the Torise event, which aligns with the theme of looking ahead 50 years in tourism after celebrating the last 50 years. Watch now to learn how Japan plans to revolutionize its tourism sector! Like and subscribe for more exclusive travel and policy insights! 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=kHTGim4NTGM Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #JapanTourism2025 #SustainableTravel #TravelJapan #HiddenJapan #FoodieTravel #TravelInnovation #JapanTourism #UNTourism #Torise #WellnessTourism #RegionalJapan #FoodLoss #TokyoOsaka #JapanTravel #SustainableTourism #JapaneseCulture #TravelGoals #ExploreJapan 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld