Announcing STORYLIVING BY DISNEY | New Business To Develop Residential Communities

Riassunto editoriale

Disney has announced a new business venture called Storyliving by Disney, which focuses on developing master-planned residential communities. These branded neighborhoods aim to extend the company's storytelling and service beyond theme parks and cruise lines into residential living. The project includes diverse housing options, with some neighborhoods specifically designed for residents aged 55 and older. The creator explains that these communities will utilize Disney place making to blend the charm of a small town with the atmosphere of a resort. The first community, named Cotino, will be located in Rancho Mirage near Palm Springs, California. This initial development is expected to feature residential homes, a hotel, shopping, dining, and entertainment. A central component of Cotino will be a grand oasis with clear turquoise lagoons and a waterfront clubhouse. The company intends to collaborate with professional real estate developers and home builders to execute these projects. While the first site is in the Coachella Valley, Disney plans to explore various locations across the United States for future Storyliving communities, ensuring each site reflects local history and culture.

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