Christophe Strobel (DGE): AI, Sustainability & The Next Chapter for French Tourism

Christophe Strobel (DGE): AI, Sustainability & The Next Chapter for French Tourism Stopel, Director of Tourism France, at the UN Tourism sessions in Riyadh. France, the number one destination in the world with 100 million tourists, reveals its strategy to increase value, attract more non-European visitors, and integrate cutting-edge technology. - Global Target Markets: France aims to welcome more tourists from outside Europe (the main source, including Belgium, UK, and Germany), specifically targeting visitors from India, Indonesia, China, and Japan, and all over Asia. - Off-the-Beaten-Path Gems: Beyond Paris, the destination is highlighting regions like Normandy (only two hours from Paris), which offers castles, the sea, and rural activities. The Châteaux de la Loire (Loire Valley castles) are also promoted for day-long itineraries and bicycle touring opportunities. - AI & Tech Priority: Artificial intelligence (AI) is a "main priority" and of "utmost importance" for the tourism sector, as it can transform the visitor experience. Innovation Program: France launched the "France Tourisme Tech" program two to three years ago, which accompanies 10 startups each year to find new markets in France and abroad. Ethical AI Use: France emphasizes the need for ethical principles to use this new technology, ensuring protection and promotion of small companies and lesser-known, yet worthwhile, places. Watch now to discover France's exciting new travel destinations and its future-forward approach to technology! Like and subscribe for more global tourism insights! 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=kHTGim4NTGM Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #FranceTourism #TravelInnovation #TourismAI #SustainableTravel #HiddenFrance #RuralTravel #Normandy #ChateauxdelaLoire #TravelTech #GlobalDestinations #NormandyTravel #LoireValley #AITourism #UNTourism #OffTheBeatenPath #FranceTourismeTech #GlobalTravel 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld