Dimitris, Wyndham Hotels Director - Emerging Markets & Franchise Growth Strategy

Dimitris, Wyndham Hotels Director - Emerging Markets & Franchise Growth Strategy Mr Dimitris Manikis President & Managing Director elaborates EMEA Wyndham Hotels and Resorts on Wyndham’s strategic expansion across emerging and traditional markets in the Middle East, Africa, and Europe. He emphasizes the growing importance of emerging regions, particularly the CIS countries like Georgia, Uzbekistan, and Kazakhstan, which have rapidly become key areas for Wyndham’s portfolio. Turkey remains a strong traditional market with significant hotel operations. Wyndham’s growth strategy heavily relies on franchising, with 98% of its business operating under this model, leveraging both legacy brands like Ramada and Howard Johnson, and newer acquisitions such as Vienna House to cater to diverse markets. The conversation also highlights shifting travel expectations pre- and post-COVID, especially the rise of secondary and tertiary cities driven by improved infrastructure such as airports, railways, and highways. This transformation is creating new opportunities beyond traditional metropolitan hubs, as seen in regions like Europe and India. In the midscale and economy segments, Wyndham maintains leadership, focusing on broad market appeal while also investing in upscale and luxury brands such as Dolce and the Registered Collection. Finally, Mr Dimitris Manikis s the evolving consumer mindset, where premium experiences do not necessarily equate to premium prices. Wyndham aims to balance lifestyle, experience, and affordability through a diverse brand portfolio that addresses varying consumer demands globally. The emphasis is on creating harmony between customer expectations and the hotel products offered, ensuring relevance today and in the future. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #WyndhamHotels #HospitalityTrends #EmergingMarkets #FranchiseGrowth #TravelPostCOVID #MidscaleHotels #EconomyHotels #MiddleEastTravel #AfricaTravel #EuropeTravel #thincme 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld