Malta Tourism 2026: Growth, Sustainability & New Flight Routes from Manchester | Exclusive Insights

Malta Tourism 2026: Growth, Sustainability & New Flight Routes from Manchester | Exclusive Insights Tolene van der Merwe, Director for the UK and Ireland at the Malta Tourism Authority, shares insights on Malta’s tourism outlook and marketing strategies, particularly focusing on Manchester as a key market. She highlights the positive impact of new and regular flight routes from Manchester, especially with a direct connection to Malta, which is expected to boost arrivals in 2025 and beyond. Malta aims to promote itself as a versatile year-round destination, offering a blend of gastronomy, adventure, luxury, and wellness experiences. Their marketing strategy integrates traditional out-of-home advertising, digital campaigns, and strong partnerships with airlines, airports, travel agents, and tour operators to maintain visibility both online and offline. Merwe emphasizes that Malta, being a small and compact destination, offers easy access to its capital Valletta, the historic silent city Mdina, and the sister islands Gozo and Comino. These locations appeal to different traveler preferences, from cultural and historical exploration to soft adventure activities such as scuba diving, snorkeling, and water sports. The destination is positioned as suitable for a wide range of travelers, promoting slow travel and longer stays. Sustainability is a key pillar of Malta’s tourism development. The island’s compact size means less internal flying is required, and the public transport system is eco-friendly, consisting of electric buses. Hotels focus on sustainable practices such as water reuse and sourcing local produce. The Malta Tourism Authority encourages visitors to travel outside peak summer months to reduce overcrowding and support year-round tourism, which also aligns with their sustainability goals. Overall, Malta is committed to responsible tourism growth that balances visitor experience with environmental stewardship. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #Travel2026 #MaltaTourism #TravelToMalta #SustainableTravel #ManchesterToMalta #MaltaAdventure #Malta2026 #EcoFriendlyTravel #MaltaLuxury #GozoTravel #TravelTips #YearRoundTravel #TourismGrowth #MaltaDestination 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld