Maria Rubio: Rural Tourism, World Heritage Sites & MICE Opportunities | 2026-2027 Travel Trends
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Japan wants to promote um a different kind of tourism. uh we want people to discover the rural areas of Japan, all those uh municipalities and all those regions that have yet to be discovered by uh most of tourists.
Himei is the city with the biggest and most beautiful castle in Japan and it's so close from Osaka airport.
Hokkaido, it's a really really nice place to visit in the summer. Uh because it's kind of a uh escape from the heat of the summer, from the big cities.
We've had 245,600 travelers going to Japan last year and we are noticing that people are not focusing uh in summer that much but also in other different seasons.
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Maria Rubio: Rural Tourism, World Heritage Sites & MICE Opportunities | 2026-2027 Travel Trends Maria Rubio, coordinator at the National Office of Tourism of Japan based in Spain, discusses Japan’s evolving tourism strategies for 2026-2027. Japan aims to promote less-explored rural regions alongside its well-known urban centers, encouraging tourists to discover unique cultural and natural sites beyond Tokyo. Highlighted destinations include Himeji, with its famous castle; Wakayama, known for the Kumano Kodo pilgrimage and sacred Buddhist temples; Gifu Prefecture, home to traditional villages and World Heritage Sites in the Japanese Alps; and Hokkaido, famed for winter sports but also attractive in summer due to its national parks and cooler climate. Rubio notes a significant 35% increase in Spanish tourists visiting Japan, with visitors drawn not only to summer but also to seasonal attractions such as cherry blossoms in spring, autumn foliage, and winter snow. The tourism board is also actively promoting Japan as a MICE (Meetings, Incentives, Conferences, Exhibitions) destination, featuring dedicated MICE cities with unique venues and incentives from local governments to reduce costs for event organizers. The overall message emphasizes Japan’s diverse appeal, from cultural heritage and nature to modern business tourism. It reflects Japan’s comprehensive and forward-thinking tourism strategy, balancing cultural preservation, regional development, seasonal diversification, and business tourism to sustain and grow its visitor economy through 2026 and beyond. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #JapanTourism #HiddenJapan #RuralJapan #TravelJapan2026 #JapaneseCulture #HimejiCastle #WakayamaPilgrimage #HokkaidoSummer #MICEJapan #JapaneseAlps #TravelInspiration #VisitJapan #BusinessTravel #TourismGrowth 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld