Norwegian's Down Under Disaster; Why Australia Sank this Cruise Line?
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Creator's Key Takeaways
Norwegian Capricorn Line was founded in 1997 by a group of Australian cruise industry experts in partnership with Norwegian Cruise Line.
Behind the scenes, things weren't running as smoothly with the competitive economics of the Australian operation making it very challenging for the brand.
NCL and Norwegian Capricorn announced the brand would cease operations in October of that year.
I thought it was interesting to look back at other lines that have struggled to establish a foothold in the Aussie market.
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A global cruise giant tried to conquer the Australian market; they failed miserably. In just three years, Norwegian Capricorn Line collapsed, proving the challenges of the Australian market are far too much. This is the definitive story of one of NCL's biggest blunders and a crucial warning sign to every modern cruise line. Can any international cruise line truly survive Down Under? -- โ Join the channel to get access to perks: https://www.youtube.com/channel/UCgk7SzYDkiXWWBfMqXYH0cA/join ๐ณ๏ธ SUBSTACK: https://themaritimehistorian.substack.com/ ๐ Buy my books: https://www.chrisframe.com.au/books ๐ Buy cruise merch: https://chrisframeofficial.Teemill.com/ ๐ Find out about our Cruise Consultancy business: https://frameandcross.com/ ๐ข My Cunard History Website: https://www.chriscunard.com/ ๐ More About This Video: Join us as we break down the engineering marvels and historical events that prove why no other shipping company has left such an indelible mark on maritime history. ๐ฅ OUR EQUIPMENT: Camera - DJI Mimo Pocket 2: https://amzn.to/3XjXwQn Vlogging Mic: DJI Mic: https://amzn.to/3D3idJP Lav Mic: DJI Lavalier Mic: https://amzn.to/4klRgBA Voice Over Mic: Audio Technica: https://amzn.to/4ij8myg These are affiliate links meaning we may receive a small commission from any sales. -- ๐บ๏ธ CUSTOM CRUISE MAP: Made using AIS (satellite ship-tracking) data, The Cruise Maps show the exact route. Select your cruise, give your map a title, and we'll do the rest. Use my code "ChrisFrameOfficial" for 10% off at: https://thecruisemaps.com/products/p-o-australia-final-voyages-special-edition-maps/chrisframeofficial This is an affiliate link, meaning I may earn a small commission if you purchase through it. โ Join this channel to get access to perks: https://www.youtube.com/channel/UCgk7SzYDkiXWWBfMqXYH0cA/join - Tags: #cruiseship #cruise #cruiseline #riseandfall #norwegiancruises #norwegianstar #ncl #history #maritimehistory #ncl #norwegiansky #norwegianspirit #norwegiansun Image References: Henderson & Cremer Collection as noted, Gavin Harper as noted, Norwegian Capricorn Cruise Line collateral circa 1997-1999 as noted, Ian Boyle / Simplon Postcards as noted - see https://www.simplonpc.co.uk/NCLPCs3.html Royal Viking Sky CC BY SA 2.0 Foundin_a_Attic https://tinyurl.com/abxpej9n Norwegian Star at Auckland 2000 Aah-Yeah CC BY SA 2.0 https://tinyurl.com/5n96r2wu Norwegian Star รlvaro de la Paz Franco CC.0 https://tinyurl.com/4av8kwcr Blackmore First Lady CC BY SA 2.0 sv1ambo https://tinyurl.com/2s3zy88j Video by Luis Quintero from Pexels: https://www.pexels.com/video/a-group-of-young-people-taking-food-from-a-buffet-5742150/ Award Trophy https://unsplash.com/photos/yellow-and-white-trophy-_XTY6lD8jgM Video by Pixabay from Pexels: https://www.pexels.com/video/cruise-ship-855327/ Video by matteo pennisi from Pexels: https://www.pexels.com/video/hyperlapse-of-a-cruise-ship-traveling-in-a-fjord-10037159/ Sydney in 2000 Rick Sforza CC.0 https://tinyurl.com/sydney2000A Ship Video by Karson from Pexels: https://www.pexels.com/video/a-ship-sailing-on-the-sea-6299774/ Thumbnail: Norwegian Capricorn Line Imagery Circa 1999 Content References: Norwegian Capricorn Website (Archived): https://tinyurl.com/an23k5jk NCL website circa 1997-1999 (Archived): https://tinyurl.com/yeynhuxc