The Cruise Industry Was Changed FOREVER by a $750 Million Dollar Ferry
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Creator's Key Takeaways
richard feyn was chairman of royal caribbean at the time and he desperately wanted to get rid of some of the outdated ideas about cruising
the central promenade on the cilia symphony is 120 meters long and there are four decks of cabins that look down into this central street
i stayed in one of these cabins during my time on the ship and i spent a lot of time in this window looking down on other guests
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In 1995 the biggest cruise line in the world Royal Caribbean had a problem. Their sales were steady and they were constantly releasing new cruise ships but they were having trouble attracting the new to the cruise market which they needed to fill their new ships. Over half the people (52%) who took a cruise at the time were repeat cruisers and as only 4% of the US had taken a cruise in 1995 Royal Caribbean knew they had to do something dramatic. The answer to their problems would come from an unlikely place, this ferry called the Silja Symphony and I just disembarked a cruise on her where I learnt all about how she inspired the last couple of decades of cruise ships. Royal Caribbean did a lot of work in the 90s to find out what people who hadn’t cruised might like on a cruise ship. They found out that non cruisers were worried about things like formal dining and fixed dress codes so they decided create something that would give passengers more options. Royal Caribbean didn’t know at the time how difficult this would be, they went massively over budget, the ship caught on fire and this was before the ship even set sail, nobody knew if the risk would pay off. Join this channel to get access to exclusive perks like a weekly podcast and early ad free access to videos: https://www.youtube.com/channel/UCu4C8c3h9SKdkxnOwIAiHeA/join ▶ Weekly Updates: http://EmmaCruises.com/News ▶ Book a Cruise: https://EmmaCruises.com/Book-a-Cruise/ Let’s Connect! ▶ https://EmmaCruises.com/SocialLinks *** ▶ Background World Map: https://emmacruises.com/recommends/wood-world-map/ (Affiliate link) emma@emmacruises.com