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Travolution webcast: Market update from Adara's Caroline Corda

Travel Weekly
Travel Weekly
โœจCasual
๐Ÿ‘๏ธ 43 views๐Ÿ“… 5 years agoโฑ๏ธ 40:14
What This Creator Said
Creator Had Mixed FeelingsTips & AdviceโœจCasual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

the unequivocal answer was yes um i can't remember whether you or not you and i talked about it a year or so ago but you know will the lack of travel diminish the desire well certainly for leisure absolutely not

what you really you know what really stands out is and typically we see a much uh a better balance or a more even balance between families couples and solos and so this is unusual to see solos dominate 57 of those bookings

we've seen some instances where searching's really go up bookings stay relatively flat or low and and to me that suggests a little less confidence about pulling the trigger and making the commitment

the vaccines i think really changed the uh dynamic in a very positive way the um you know leisure is coming back we're seeing a little bit of business travel actually a fair bit of business travel coming back

Creator's Tips & Advice

โœ“Use fresh data and re-run targeting algorithms to adapt to changed travel behaviors
โœ“Focus on privacy-compliant, first-party data consortiums for marketing in a cookie-less future
โœ“Target vaccinated travelers and those with flexible schedules for summer 2021 bookings

Questions This Creator Answers

QWhat is the current state of travel demand and pent-up demand?
QHow have traveler demographics and booking behaviors shifted during the pandemic?
QWhat strategies should the travel industry adopt for marketing in an uncertain, fragmented climate?
YouTube Video Descriptionโ†“

Travolution webcast: Market update from Adara's Caroline Corda