Building Bridges: Catalonia's Strategy for Attracting Chinese Tourists & Investors | CVS 2025

Building Bridges: Catalonia's Strategy for Attracting Chinese Tourists & Investors | CVS 2025 Sonia Serracarbassa, Director of the Catalonia Convention Bureau, as she discusses the growing relationship between Catalonia and the Chinese market. In this insightful interview at the China Visitor Summit 2025 in Barcelona, Sonia highlights how Catalonia is not only focusing on tourism but also creating opportunities for business and investment from China. Learn about the unique experiences Catalonia offers, from its Mediterranean coastline and cultural heritage to its thriving business environment. Sonia also shares her vision for the future, including the upcoming refurbishment of Barcelona's airport and the World Routes Congress, which will further strengthen connections between China and Catalonia. Discover how the region is positioning itself as both a top tourist destination and an ideal place for investment. - The growing importance of the Chinese market for Catalonia’s tourism and business - Catalonia’s cultural and leisure offerings for Chinese tourists - How Barcelona is leveraging the China Visitor Summit to build new business relationships - Catalonia’s vision for a positive legacy through tourism and investment - The impact of Barcelona’s airport refurbishment on Chinese connections - Future opportunities for Chinese investors in sectors like semiconductors and automotive Watch now to understand the future relationship between China and the Mediterranean! Hit like and subscribe for more exclusive travel and investment insights! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #BarcelonaMICE #CataloniaMICE #BusinessTravelSpain #EventProfsES #IncentiveTravel #ConventionBureau #ConferenceVenueBCN #TradeShowCatalonia #WorldRoutesCongress #BarcelonaBusiness #CataloniaInvestment #FDISpain #EconomicDevelopmentES #GlobalInvestmentHub #CapitalGateway #BusinessBridgeSpain #ChinaVisitorSummit #OutboundTourismChina #ChineseMarketEurope #ChinaSpainBusiness #SinoSpanishRelations #ChineseInvestmentsBCN #AsiaEuropeTrade #CatalanTourism #BarcelonaTourism #SustainableTourismES #MediterraneanDestinations #LiveWorkPlaySpain #BCNairport 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld