Designing for WOW: Royal Caribbean's Newbuild Process
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
when you innovate you really let your wildest ideas come to the table don't immediately apply the filters and say no no that cannot be done
it is a iterative process where you start first with a bold large idea which might be very vaguely defined but step by step go that through and validate and think through is it technically feasible
we work together with our best partners and we work together with the shipyards which is willing to take these challenges and go the extraordinary miles
building the entire ship's hull it's actually relatively minor it's only 20 of the work 80 of the work is all the equipment all the interior what is going in all the machinery
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From the construction of the Song of Norway in 1970 through today, Royal Caribbean has been the leader in innovation in the cruise industry known for introducing unexpected features and amenities for guests. The development process of designing and constructing ships that WOW is one that involves many people and countless hours.