Lema Yazgi, Senior Director at Minor Hotels | Thinc me 2026 & Middle East Hospitality Growth

Lema Yazgi, Senior Director at Minor Hotels | Thinc me 2026 & Middle East Hospitality Growth An interview with Lema Yazgi, Senior Director from Minor Hotels, discussing the impact of Thinc Me 2026 on the Middle East hospitality sector and Minor Hotels’ positioning in this competitive market. Lana highlights that Thinc me 2026 serves as an essential forum that brings together key industry players — developers, owners, and operators — providing valuable networking opportunities and insightful panel discussions that address critical industry topics. She emphasizes the importance of these interactions in fostering collaboration and growth. Minor Hotels is showcasing all 12 of its brands at the event, including eight core brands and four recently expanded ones, ranging from luxury to upper upscale and soft brand positioning. This brand diversification allows hotel owners flexibility in choosing between hard-branded options or soft-branded concepts that help them tell their unique stories. While the current signings announced at the event relate to Africa, Minor Hotels is proud of its expanding presence not just in the Middle East and GCC but also across Africa. Lema explains what sets Minor Hotels apart in the Middle East market: their deep-rooted experience as hotel owners and developers before becoming asset-light operators. This background enables them to understand owners’ needs intimately and work as partners rather than just operators, often leading to fewer owners managing multiple hotels. This owner-centric approach fosters lasting relationships and repeat business. The discussion also touches on the integration of technology and AI, particularly the importance of AI tools such as chatbots and search engine optimization to enhance customer experience and brand visibility. Minor Hotels actively invests in AI-driven platforms alongside traditional marketing channels to maintain a strong presence and meet evolving guest expectations. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #ThincMe2026 #MinorHotels #MiddleEastHospitality #HotelIndustry #HospitalityGrowth #HotelBranding #AIinHospitality #NHCollection #HotelOwners #HospitalityTech #LuxuryHotels #HotelDevelopment #HospitalityInsights 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld