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MSC Cruises USA Interview with CEO Richard Sasso ~ MSC Divina ~ Popular Cruising Podcast

Jason and Heidi's PopularCruising
Jason and Heidi's PopularCruising
🥈Expert
👁️ 13K views📅 12 years ago⏱️ 8:43
What This Creator Said
Creator RecommendsCabin / Ship Tour🥈Expert Creator
CaribbeanFrom Miami

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

we have the youngest Fleet in the industry and we built some great ships so that part's not difficult

we're the fastest growing Cruise Line in the world that we're privately owned that we have some extraordinary hardware and and product services

our brand has the attributes that people respect but also that is probably the best value in Cruise vacations today is on MSC

the Renaissance program will stretch the four Lyrica class ships to add another 190 plus cabins more public spaces more crew area more open deck space

Creator's Tips & Advice

Partner with brands that already have recognition to elevate your own brand.
Focus on delivering on the promise to guests to build a strong reputation.

Questions This Creator Answers

QWhat was it like to transition from a primarily European cruise market to a US one?
QHow is the MSC Divina being received in the US?
QWhat specific opportunities and challenges have been discovered in the North American market?
QWhat does the future hold for MSC Cruises in North America?
QWhat is the New Renaissance program for the Lirica-class ships?

Topics Covered

Value Pricing3½ Happy BaconService Crew2½ Happy BaconShip Condition2½ Happy BaconItinerary Route2½ Happy BaconPort Destination2½ Happy Bacon

Port Highlights

Miami2½ Happy Bacon
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

Subscribe on iTunes: http://www.PopularCruising.com/iTunes http://www.PopularCruising.com ~ Recorded live from Cruise Shipping Miami 2014, we interview President & CEO of MSC Cruises USA, Richard Sasso, in this week's episode of the Popular Cruising Video Podcast. We discuss the introduction of the MSC Divina to year-round sailings from Miami, Florida and the new Renaissance Program which will stretch the line's four Lirica-class ships. Mr. Sasso also provides a detailed assessment of MSC Cruises in the North American market as well as a glimpse into the future of the Mediterranean-based cruise line. ~ http://www.PopularCruising.com