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NCL boss Del Rio warns on dangers of discounting

Travel Weekly
Travel Weekly
Casual
👁️ 130 views📅 3 years ago⏱️ 40:47
What This Creator Said
Creator Had Mixed FeelingsCabin / Ship TourCasual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

the number one driver of yields is itineraries

we don't discount we we rather spend marketing dollars to get ahead of the game

2023 could be the best year in the history of the cruise industry

the value of a cruise vacation is uh second to none

Creator's Tips & Advice

Travel agents should adopt technology and build an online presence to capture pent-up demand.
Agents should focus on selling higher-value cruises to earn higher commissions.

Questions This Creator Answers

QHow has the cruise industry restarted after the pandemic?
QWhat is NCL's strategy on discounting and pricing?
QWhat are the trends in cruise itineraries and customer preferences post-pandemic?
QHow is the travel agency community recovering and what opportunities exist for them?
QWhat is NCL's approach to sustainability and net-zero emissions?

Topics Covered

Value Pricing2½ Happy BaconItinerary Route3 Happy BaconBooking Process2 Happy BaconSafety Medical3½ Sad BaconService Crew1½ Happy BaconCabin Suite3½ Happy BaconEntertainment Shows4 Happy BaconEntertainment Activities4½ Happy Bacon
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

Lucy Huxley speaks to Frank Del Rio ahead of the Clia Conference