Travel marketing during the coronavirus crisis

Name: Travel marketing during the coronavirus crisis
Uploaded: 2020-05-08T00:00:00+00:00
Duration: 39 min 2 s
Channel: Travel Weekly
Description: Hollie-Rae Brader speaks to Kuoni’s Dean Harvey, The Advantage Travel Partnership’s David Forder and Digital Drums’ Steve Dunne about striking the right tone.

Travel Weekly

✨Casual

👁️ 11 views📅 6 years ago⏱️ 39:02

What This Creator Said

1 Happy Bacon

Creator Had Mixed FeelingsTips & Advice✨Casual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

getting the sentiment right getting the tone of voice right and the kind of content you're going to put out there they're the real big challenges for all the marketing organizations

we've got reels and reels of old destination footage that we've Shutts for destination films

the campaign that we're going to be launching tomorrow is all around giving members content that they can use that is not awful

Creator's Tips & Advice

✓Focus on soft marketing and inspirational content rather than hard sales messages

✓Use data clues from web traffic and search trends to guide marketing decisions

✓Provide members with free, usable content to engage their customers

✓Listen to customer sentiment and maintain ongoing conversations

✓Differentiate your brand subtly now to prepare for when competition ramps up

Questions This Creator Answers

QWhat are the current marketing strategies during the coronavirus crisis?

QHow should brands adjust their tone and content during the pandemic?

QWhat support can travel agencies and suppliers provide to each other?

QWhen should brands reintroduce sales messages and PPC campaigns?

Port Highlights

Antigua1 Happy Bacon

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YouTube Video Description↓

Hollie-Rae Brader speaks to Kuoni’s Dean Harvey, The Advantage Travel Partnership’s David Forder and Digital Drums’ Steve Dunne about striking the right tone.