"We focus on luxury travel market," Maria Margarita Montemayor Nograles, COO, Philippines Tourism
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
last year proved to be very successful our uh sellers and buyers were quite happy so they asked to come again this year
we will connect that to our Hollywood to Homeland influencer campaign for all these um Filipino American uh celebrities uh to come into the Philippines
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YouTube Video Description↓
Maria Margarita Montemayor Nograles, the Chief Operating Officer of the Philippines Tourism, shed light on the innovative strides the Philippines is making in the tourism sector, particularly focusing on the MICE+ Programme and luxury travel market at ASEAN Tourism Forum 2024. Innovating MICE Tourism with the MICE+ Programme The Philippines is carving a niche in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector with its pioneering MICE+ Programme. This initiative is designed to attract significant routes to the Philippines, facilitating the crafting of specialized itineraries and ensuring seamless communication and coordination with local governments. "Our aim is to showcase the Philippines as a unique destination for large-scale events, offering comprehensive support to organizers through the Tourism Promotion Board," Montemayor Nograles stated. Elevating Luxury Travel Maria Margarita Montemayor Nograles also highlighted the Philippines' targeted efforts to captivate the luxury travel market. Through a strategic partnership with Connection Luxury, the Philippines is setting the stage to welcome global luxury market leaders. "Our collaboration is centered on bringing the crème de la crème of the luxury travel sector to the Philippines, thereby enhancing our visibility and appeal as a premium destination," she explained. The Philippines' commitment to promoting its tourism offerings on a grand scale is evident in its active participation in major travel industry shows, including WTM London, ITB Berlin, and ITB Asia. "This year, we are intensifying our efforts to showcase the Philippines across all segments of the travel industry," Montemayor Nograles shared, underlining the country's strategic approach to tourism promotion. Under the leadership of Maria Margarita Montemayor Nograles, the Philippines Tourism is not only enhancing its position in the MICE sector through the innovative MICE+ Programme but is also making significant inroads into the luxury travel market. By leveraging partnerships and participating in global travel exhibitions, the Philippines aims to attract a diverse array of tourists and establish itself as a leading destination in the ASEAN region. Travel And Tour World is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 5,000,00 industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry.