Poland Tourism 2025: Embracing Sustainability & Experiential Travel | Barbara Minczewa
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We have a lot of uh incoming tourists from Italy. Uh last year it was uh almost uh 750,000 tourists from from Italy which is a very good number for uh for our for our destination.
We are promoting uh a modern country we have uh modern infrastructure with great traditions and uh very uh strong strong identity uh modern and traditional gastronomy uh and a lot of experiment experience um tourism
The younger tourists are looking for something uh new, very original uh challenging uh for original experiences. Um and we are uh going in this direction because I think that this is the future of our destination.
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YouTube Video Description↓
Poland Tourism 2025: Embracing Sustainability & Experiential Travel | Barbara Minczewa Barbara Minczewa, Director of the Polish Tourism Board in Italy, as she shares exciting insights into Poland’s evolving tourism landscape. Recorded at the TTG Travel Experience 2025, this interview highlights how Poland is becoming a top destination for both traditional and new-age travelers. Poland, with its rich cultural heritage, vibrant cities, and stunning natural landscapes, offers a variety of travel experiences for all types of tourists. Barbara discusses Poland’s marketing strategies to attract a younger, more adventurous Italian audience, including influencer marketing, press campaigns, and new active tourism offerings. The focus is also on sustainability, with an emphasis on promoting remote and authentic areas of Poland, perfect for nature lovers and those seeking less conventional travel experiences. - Poland’s tourism strategy for attracting Italian travelers - The rise of active tourism and adventure experiences post-pandemic - Sustainable travel initiatives and promoting remote destinations in Poland - Poland’s diverse tourism offerings: cities, nature, and active experiences - The growing trend of influencer marketing in the travel industry If you’re looking for your next unique travel destination, Poland’s blend of history, nature, and adventure might just be the perfect place to explore. 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=kHTGim4NTGM Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #PolandTourism #ActiveTourism #SustainableTravel #TTG2025 #TravelInnovation #ExplorePoland #NatureTourism #AdventureTravel #PolandNature #CulturalTravel #CityBreaks #TourismMarketing #PolandVacation #EcoTourism #InfluencerMarketing #TTGTravelFair #CityBreakAlternative #ItalianTravel #TourismTransformation #BarbaraRaincva #VisitPoland #ExperientialTravel #PolandTourism2025 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld