Accor is Changing Saudi Arabia's Luxury Only Reputation | FHS Saudi Arabia | Maya Ziade
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
We're here because we trust the country. We're aligned with the vision 2030 and we don't want to grow only in the country.
We're seeing more interest from our investors because they do believe that midscale and in specific locations especially in secondary cities they do make return on investment
this diversification help us to sell for every demand actually so in Saudi Arabia specifically and to go back to your question you're right
Questions This Creator Answers
Port Highlights
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About our Bacon Score methodologyYouTube Video Description↓
Welcome to an exclusive interview at FHS Saudi Arabia 2026! We sit down with Maya Ziadi, Chief Development Officer for Accor — overseeing premium, mid-scale and economy brands across Middle East, Africa and Turkey — to discover how this 45 brand global hospitality giant is strategically diversifying beyond Saudi Arabia's traditionally luxury-dominated market into incredible Novotel and Mercure mid-scale opportunities across secondary cities! 🎯 What's covered in this video: ✅ How Accor's incredible portfolio of 45+ brands — from luxury Swiss Hotel and Pullman to economy Ibis — serves every market segment ✅ Why Saudi Arabia's market has historically been dominated by luxury while mid-scale and economy remained significantly underpenetrated ✅ How mid-scale hotels in secondary cities are now proving to deliver strong return on investment for investors ✅ Why Novotel is opening an exciting new hotel with a living component — introducing the innovative Novotel Living concept ✅ How Mercure has already successfully opened properties in Khamis Mushait and Shaqra — expanding mid-scale presence ✅ Why Accor's core mission goes beyond simple growth — they want to actively shape Saudi Arabia's tourism future ✅ How strong alignment with Vision 2030 drives every strategic decision Accor makes in the Kingdom ✅ Why diversification across luxury, premium, mid-scale and economy helps Accor capture every type of traveler demand ✅ How growing investor interest in mid-scale segments signals a major shift in Saudi Arabia's hospitality landscape ✅ Why secondary cities represent the biggest untapped opportunity for hotel investors entering the Saudi market 🔍 Whether you're a hotel investor, hospitality developer, Saudi Arabia enthusiast, mid-scale brand specialist or planning your Saudi Arabia investment, this video is packed with insights on Accor Saudi Arabia, Novotel investment, mid-scale hotels, Vision 2030 hospitality and the exciting future of diversified hospitality brands in Saudi Arabia 2026! 📍 Filmed at FHS Saudi Arabia 2026 🔔 Subscribe for more Accor hotel updates, Saudi Arabia hospitality investment insights and Middle East mid-scale market news! About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Accor Saudi Arabia 2026, Novotel Saudi Arabia, mid-scale hotels Saudi Arabia, Vision 2030 hospitality, Mercure Saudi Arabia hotels, Ibis hotels Saudi Arabia, Swiss Hotel Saudi Arabia, Pullman hotels Saudi, luxury hotels Saudi Arabia, hotel investment Saudi Arabia, secondary cities hotel investment, Novotel Living concept, hotels Khamis Mushait, economy hotels Saudi Arabia, Accor mid-scale brands, Saudi Arabia tourism Vision 2030, hospitality investment opportunities, premium hotel brands Saudi] #accorsaudiarabia2026 #novotelsaudiarabia #midscalehotelssaudiarabia #vision2030hospitality #fhssaudiarabia