Discover Sustainable Travel in Finland | Top Attractions & Growing Markets | Visit Finland 2026

Discover Sustainable Travel in Finland | Top Attractions & Growing Markets | Visit Finland 2026 David Campano, the Country Manager at Visit Finland, conducted during day three of a tourism tour. David highlights the remarkable growth of Finnish tourism in the Spanish market, noting that the number of Finnish exhibitors has nearly doubled compared to eight years ago, reflecting increasing interest from Spain and other southern European countries. He emphasizes Finland’s unique positioning as one of Europe’s most sustainable travel destinations, underpinned by a dedicated program called Sustainable Travel Finland that certifies companies adhering to sustainable practices. David outlines Finland’s diverse tourism appeal beyond the well-known Lapland winter experience, drawing attention to lesser-known regions such as Lakeland and the coastal archipelago with 80,000 islands, promoting year-round tourism. He points out that Finland’s summer season, with pleasant temperatures around 20-25°C, is gaining traction among tourists, especially from Spain, Italy, the UK, Germany, and the US, while Asian markets are gradually emerging. Furthermore, he details Finland’s rich natural assets, including 190,000 lakes, 70% forest coverage, and 41 national parks, all contributing to the country’s sustainable tourism ethos. The extended season for aurora borealis viewing, lasting up to 200 nights a year, is also a significant draw. David also discusses Finland’s strong position as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination, highlighting its advanced sustainable venues and the role of such events in diversifying tourism seasons. Overall, the interview sheds light on Finland’s strategic marketing efforts, sustainability focus, and regional diversity that together create a compelling and evolving tourism offering. 🔔 Don’t forget to like, comment, and subscribe for more travel insights and destination guides! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets . Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #VisitFinland #SustainableTravel #FinlandTourism #Lapland #LakelandFinland #EuropeanCapitalOfCulture #TravelFinland #MICEtravel #NatureTravel #AuroraBorealis #FinnishSummer #EcoTourism 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld