Live Webinar: Business Rebound and Recovery in the New “Enchantment Economy”
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
enchantment seems to be a person being in a mixed state filled with competing emotions and thoughts
the more enchanted a consumer feels the more they're apt to be active promoters of a business or a brand
people are looking for experiences that give them a sense of enchantment
immersive experiences are the key to enchantment
Creator's Tips & Advice
Questions This Creator Answers
Topics Covered
Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.
About our Bacon Score methodologyYouTube Video Description↓
Research reveals that consumer depression and anxiety from “lockdown fatigue” motivate an unprecedented degree of pent-up demand for escapism, travel, and connection, which raises questions of how businesses can stay ahead of this curve and stand out while doing so. This live webinar presents unique learnings and insights from newly published research to help business owners and operators compete in what some call the new “enchantment economy.” Moderated by: Dr. Jim Houran, Managing Director, AETHOS Consulting Group Panelists: Jim Berra, Chief Marketing Officer, Royal Caribbean International Agnelo A. Fernandes, Chief Strategy Officer, & EVP, Terranea Resort Francesca Romana Gianesin, SVP Experience & Product Synergy & Integration, Disneyland Paris