Why Cruise Ships Keep Getting Bigger cruise ships getting bigger, Icon of the Seas size, mega cruise

Bigger ships mean more profit per sailing, more passengers, more drink packages, more specialty dining, more onboard revenue.

You're not getting more space, you're getting less.

The bigger the ship, the better for the cruise line, but worse for you, worse for port communities, worse for the environment.

They're not building floating resorts. They're building profit machines and calling it innovation.