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How Important is Word of Mouth for Travel Agents?

Travel Market Report
Travel Market Report
✨Casual
πŸ‘οΈ 128 viewsπŸ“… 3 years ago⏱️ 5:09
What This Creator Said
Creator RecommendsTips & Advice✨Casual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

a lot of my business develops and comes from my own clients already so a client that i have shares the word with their family and so forth

i personally have not incentivized someone um to share um their experience with me to someone else no i haven't really done that

there are many cruise lines out there and companies that will reward you or incentivize your guests uh to refer others to travel with you or to travel on that brand

Creator's Tips & Advice

βœ“Treat clients the way you want to be treated to encourage organic word of mouth.
βœ“Add value to client reservations by knowing and sharing behind-the-scenes incentives for military, shareholders, etc.

Questions This Creator Answers

QHow important is word of mouth for travel agents?
QHow do travel agents nurture client relationships to encourage word of mouth?
QDo travel agents need to actively encourage word of mouth or does it happen organically?

Topics Covered

Booking Process2 Happy Bacon
How to read the Trip Bacon Score
Happy Bacon β€” creators loved this aspect
Sad Bacon β€” creators took issue with this
Meh β€” no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = β€œmeh”, 5 = β€œbacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description↓

Building a base of loyal, regular clients is the most difficult, and most rewarding, task for a lot of travel advisors and travel agency owners. There are a lot of ways to build that client list, but for so many travel advisors, the most important way to reach new clients is by employing the ones you already have. Leah Bergner, an advisor with Coastline Travel, joined TMR recently for MasterAdvisor 52, about building a luxury client base. In this clip, she talks about the importance of word of mouth. The full episode, which is sponsored by Explora Journeys, is available here: https://www.youtube.com/watch?v=mOfdExOzkKI Travel Market Report: https://www.travelmarketreport.com How to Become a Travel Agent in 2022: https://www.travelmarketreport.com/RetailStrategies/articles/How-to-Become-a-Travel-Agent-in-2022 ** Subscribe and like for more #travelagent content ** #TMR