MasterAdvisor 29: How Being ‘Authentic’ on Social Media Can Grow Your Business

Name: MasterAdvisor 29: How Being ‘Authentic’ on Social Media Can Grow Your Business
Uploaded: 2021-04-16T00:00:00+00:00
Duration: 51 min 51 s
Channel: Travel Market Report
Description: Join Jill LaBarre as she discusses how managing social media today is very different than it was six or seven years ago. While there are more tools than ever that advisors can use to make it easy, more than anything, driving business on social media comes down to one thing, and that's being yourself.

Travel Market Report

✨Casual

👁️ 406 views📅 5 years ago⏱️ 51:51

What This Creator Said

2 Happy Bacon

Creator RecommendsTips & Advice✨Casual Creator

Veteran Cruiser

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

social media presence is really so important but first i really do want to address the fact that you know we all think we're in the travel business and in fact we're actually in the marketing business

being authentic on social media is so important so that you're attracting the clientele that you want to attract you got to be yourself

closed groups have become a really significant source within the social media platforms to to generate business and real business

the ultimate success is am i getting somebody that actually booked a trip for me that's that's the bottom line

Creator's Tips & Advice

✓Establish a social media presence to legitimize your business

✓Focus on closed groups to generate warm leads and referrals

✓Be authentic and yourself to attract the right clientele

✓Set aside dedicated work time for social media to avoid distractions

Questions This Creator Answers

QWhy is a business social media presence important for travel advisors?

QHow can travel advisors get a return on investment from social media?

QWhat are the benefits of using closed groups on social media?

QHow can travel advisors remain consistent with social media posting?

QWhich social media platforms should travel advisors focus on?

Topics Covered

Booking Process3½ Happy Bacon

How to read the Trip Bacon Score

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Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

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YouTube Video Description↓

Join Jill LaBarre as she discusses how managing social media today is very different than it was six or seven years ago. While there are more tools than ever that advisors can use to make it easy, more than anything, driving business on social media comes down to one thing, and that's being yourself.