MasterAdvisor 22: How to Become the Go To Travel Expert on Local TV News

Name: MasterAdvisor 22: How to Become the Go To Travel Expert on Local TV News
Uploaded: 2021-01-07T00:00:00+00:00
Duration: 50 min 28 s
Channel: Travel Market Report

Travel Market Report

✨Casual

👁️ 277 views📅 5 years ago⏱️ 50:28

Carnival Cruise Line

Mardi Gras

What This Creator Said

2 Happy Bacon

Creator RecommendsTips & Advice✨Casual Creator

Veteran Cruiser

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

the key to success is to consider the producer and then the news anchor who you probably will only meet when you're sitting next to them on the couch at the station

you never ever ever ever succeed by pitching your agency or pitching your name you are pitching on behalf of the travel agency community

i would talk about is cruising going to come back but we don't really know when it's coming back so that may be something that still weeks off to pitch

Creator's Tips & Advice

✓Understand your local news market and identify soft news segments

✓Pitch evergreen stories seasonally, no more than four times a year

✓Prepare three talking points on an index card for interviews

✓Have a backup person in your office to handle media calls

✓Smile during interviews to appear natural and confident

🆕New to Cruising? This Creator Addresses:

Anxiety about making initial contact with local news — Remember you are doing them a favor by offering good content

Nervousness during interviews — Prepare talking points, practice smiling, and sit forward on the edge of the chair

Questions This Creator Answers

QHow can travel advisors become go-to guests for local TV and radio?

QWhat are effective ways to pitch stories to local news producers?

QHow should advisors prepare for and conduct media interviews?

Full Consensus

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YouTube Video Description↓

Kathy Sudeikis, former ASTA president, current VP at Acendas Travel, and longtime industry advocate joined TMR's Dan McCarthy to talk about how travel advisors can become the go-to source for travel info in their local media market. Like us on Facebook: https://www.facebook.com/TravelMarket... Follow us on Twitter: https://twitter.com/TravelMktReport Follow us on Instagram: https://www.instagram.com/travelmarke...